{"product_id":"brand-led-collection-concept-design","title":"Brand-Led Collection Concept Design","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s2\"\u003eFor fashion brands seeking an entirely fresh perspective on what their next collection could be.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"s2\"\u003eWe immerse ourselves in your existing collections, bestsellers, visual identity, customer, price positioning, recurring silhouettes and recognisable design codes to understand what makes your brand \u003c\/span\u003e\u003cspan class=\"s3\"\u003eyour brand\u003c\/span\u003e\u003cspan class=\"s2\"\u003e — and where we believe there is an opportunity to take it next.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eFrom this analysis, we identify a new creative opportunity and develop a \u003c\/span\u003e\u003cspan class=\"s1\"\u003efour-piece collection concept entirely around your brand\u003c\/span\u003e\u003cspan class=\"s2\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eWe determine the collection direction, recommend the product mix and develop each garment from initial idea through to a distinctive, cohesive final concept.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eThe result is not simply four new designs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eIt’s a collection your brand \u003c\/span\u003e\u003cspan class=\"s1\"\u003edidn’t know it needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003ePerfect for brands that:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eWant to develop a new collection but don’t know what direction to take\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eWant an outside creative perspective on their brand\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eAre looking for ideas beyond what their internal team has already considered\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eWant to evolve their existing design language without losing their identity\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eHave successful products but aren’t sure what should come next\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eWant us to identify untapped product and creative opportunities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eAre comfortable giving us significant creative freedom\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eWant a collection designed around their existing customer and brand world\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cspan class=\"s2\"\u003eYou’ll receive:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003eRecommended collection direction\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003eCurated \u003c\/span\u003e\u003cspan class=\"s3\"\u003efour-piece product mix\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e4 original garment concepts\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003eCollection-wide silhouette \u0026amp; proportion exploration\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003eDistinctive product detailing\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003eRecurring design codes across the collection\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003eDesign variations across selected pieces\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003eFront + back visualisation where relevant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003eFabric, colour \u0026amp; material direction\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003eCohesive design language\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003eFinal refined collection concepts\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003eElevated Brand \u0026amp; Collection Concept Presentation\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003eConsolidated revision rounds\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":58474639589640,"sku":null,"price":5500.0,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/ideareagency.com\/products\/brand-led-collection-concept-design","provider":"By Ideare","version":"1.0","type":"link"}