{"product_id":"brand-led-concept-design","title":"Brand-Led Concept Design","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eDon’t know what your brand should create next? That’s where we come in.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor fashion brands that don’t know their next big idea yet. \u003cspan class=\"s2\"\u003eInstead, you give us the brand — \u003c\/span\u003e\u003cspan class=\"s1\"\u003eand we find the opportunity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s2\"\u003eWe immerse ourselves in your existing product world to understand what makes your brand recognisable, what your customer responds to and where we believe there is creative space for something new.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s2\"\u003eWe study your existing collections, bestsellers, visual identity, customer, price positioning, silhouettes, recurring design codes and overall product language.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cspan class=\"s2\"\u003eThen we ask:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWhat’s missing?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"s2\"\u003eYou aren’t required to arrive with a garment category, silhouette or fully formed brief.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"s2\"\u003eThat’s our job.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s2\"\u003eUsing our findings, we identify a product opportunity and develop an original concept specifically around your brand — presenting not only \u003c\/span\u003e\u003cspan class=\"s1\"\u003ewhat we believe you should create next, but why.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect for brands that:\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eFeel creatively stuck or unsure what to design next\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eWant an entirely fresh perspective on their product offering\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eDon’t want to dictate the final product\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eWant us to identify gaps and creative opportunities within their existing brand\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eHave successful products but don’t know how to evolve their design language\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eWant a potential new signature or hero product\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s2\"\u003eAre willing to give us greater creative freedom\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWhat we’ll study:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"s2\"\u003eExisting collections\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eCurrent bestsellers\u003c\/li\u003e\n\u003cli\u003eBrand identity \u0026amp; visual world\u003c\/li\u003e\n\u003cli\u003eTarget customer\u003c\/li\u003e\n\u003cli\u003ePrice positioning\u003c\/li\u003e\n\u003cli\u003eExisting silhouettes\u003c\/li\u003e\n\u003cli\u003eRecurring product\/design codes\u003c\/li\u003e\n\u003cli\u003eCurrent product offering\u003c\/li\u003e\n\u003cli\u003eCreative gaps \u0026amp; opportunities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eThen we develop:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"s2\"\u003eThe product opportunity\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eCreative rationale\u003c\/li\u003e\n\u003cli\u003eOriginal product concept\u003c\/li\u003e\n\u003cli\u003eSilhouette \u0026amp; proportion\u003c\/li\u003e\n\u003cli\u003eSignature design features\u003c\/li\u003e\n\u003cli\u003eFront \u0026amp; back direction\u003c\/li\u003e\n\u003cli\u003eFabric \u0026amp; colour direction\u003c\/li\u003e\n\u003cli\u003eSelected concept variations\u003c\/li\u003e\n\u003cli\u003eFinal refined concept\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eYou receive:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s1\"\u003eBrand\/product analysis\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s1\"\u003eOpportunity identification\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s1\"\u003eCreative rationale\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s1\"\u003eRecommended product direction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s1\"\u003e1 completely original garment concept\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s1\"\u003eSilhouette \u0026amp; proportion development\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s1\"\u003eDistinctive detail development\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s1\"\u003e3–5 variations\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s1\"\u003eFront + back visualisation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s1\"\u003eFabric\/colour direction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s1\"\u003eFinal refined concept\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003eElevated \u003c\/span\u003e\u003cspan class=\"s3\"\u003eBrand Opportunity + Concept Presentation\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan class=\"s1\"\u003eRevision rounds\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":58474612130056,"sku":null,"price":1500.0,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/ideareagency.com\/products\/brand-led-concept-design","provider":"By Ideare","version":"1.0","type":"link"}