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Brand-Led Concept Design - Case Study
THE ESSENCE CAPRI
Brand-Led Concept Design · Destined To Be Her
A real-life example of our Brand-Led Concept Design service, showing how a product opportunity was identified, developed into an original garment concept and prepared for technical development.
DESTINED TO BE HER · SS26 · REAL-LIFE PROJECT
FROM CONCEPT TO PRODUCT
The Essence Capri moved beyond concept development and was brought to life as a real product for Destined To Be Her.
WE THINK OF WHAT YOUR BRAND HASN'T.
Original thinking
Ideas developed beyond what's already been done.
Product vision
Turning creative direction into distinctive products with purpose.
Brand intelligence
Understanding your customer, identity and product world before we design.
Distinctive design
Products created to be recognised, remembered and associated with your brand.